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AI Exhibition


A full identity and graphics solution created for 

the Arup exhibition Artificial Intelligence (AI) - enabling machines to learn. February 2018.


Visitors to the exhibition had the chance to experience the new approach to AI, highlighting its strengths and weaknesses. It allowed the visitor to explore the differences between machines that have learned and machines that are learning at the margin - this comprises feedback loops enabling autonomous learning. It also showcased some of today’s consumer solutions.


The exhibition was co-designed between lighting, interaction design, Arup Foresight and visual communications. Working closely with the co-design team, we designed a logo and identity for the exhibition that was applied to exhibition graphics and an accompanying publication.

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